Harnett County,
North Carolina

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Marketing and Branding

The Public Information Office oversees the following marketing and branding duties:
     * Manages the County's brand guidelines to increase brand awareness for the county
     * Creates and manages marketing and communication campaigns on behalf of the County and its departments
     * Develops and implements policies related to community engagement and public information
     * Maintains official County social media accounts, and coordinates departmental social media efforts
     * Provides guidance, direction and services to the County on overall communication & marketing strategies 

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